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RM Bacon Elementary School, Millville, New Jersey

One summer, Dr. Spike Cook watched the You Matter TEDx Talk and knew he had found his theme for the upcoming school year. He played the talk for faculty and shared You Matter cards and some other ideas.

Staff member Leigh Simpson upped the stakes, suggesting an opening day, red-carpet welcome for students and parents. Read this blog post describing the entire campaign, and watch the YouTube video of the Red Carpet Entrance, below.